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- December 12, 2020 at 2:16 am #4472John CharlesGuest
Understanding Popular Culture
by John Fiske
- Format: paperback, 206 pages
- Author: John Fiske
- Language: english
- ISBN: 9780415078764 (0415078768)
- Publisher: Routledge
- Genres: sociology, academic, theory, philosophy, cultural
- Release date: August 1, 1989
About The Book
What is popular culture? How does it differ from mass culture? What do popular texts reveal about class, race, and gender dynamics in a society? This book takes a new approach to the study of such cultural artifacts as jeans, tabloid newspapers and TV game shows. Fiske differentiates between mass culture — the cultural products put out by an industrialized, capitalist society, and popular culture — the ways in which people use, abuse, and subvert these products to create their own meanings and message. Companion volume to Reading the Popular, this book presents a radically different theory of what it means for culture to be popular: that is, literally, of the people.
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