Groundswell — MOBI download • 9781422125007

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    Elizabeth Brown

    Winning in a World Transformed by Social Technologies

    by Charlene Li, Josh Bernoff

    🔍 Groundswell | CLICK HERE 🔍

    • Format: hardcover, 286 pages
    • Publisher: Harvard Business Review Press
    • Author: Charlene Li, Josh Bernoff
    • Genres: business, technology, buisness, social, internet, web, management, communication
    • ISBN: 9781422125007 (1422125009)
    • First published: January 1, 2008
    • Release date: March 25, 2008
    • Language: english

    About The Book

    Li and Bernoff define ‘the groundswell’ as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This research based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it.

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