Groundswell — MOBI download • 9781422125007
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Groundswell
Winning in a World Transformed by Social Technologies
by Charlene Li, Josh Bernoff- Format: hardcover, 286 pages
- Publisher: Harvard Business Review Press
- Author: Charlene Li, Josh Bernoff
- Genres: business, technology, buisness, social, internet, web, management, communication
- ISBN: 9781422125007 (1422125009)
- First published: January 1, 2008
- Release date: March 25, 2008
- Language: english
About The Book
Li and Bernoff define ‘the groundswell’ as a social structure in which technology puts power into the hands of individuals and communities, not institutions. This research based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it.
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